USC VITERBI TIE
Role
Marketing Associate
Resposibilities
Social Media | Graphic Design | Website | Email
Digital Marketing
USC Viterbi Technology, Innovation and Entrepreneurship Office is involved with launching ventures with meaningful social and economic impact and educating engineers on strategies to sustain technologies. As the digital marketing associate, I devised integrated marketing strategies to increase our visibility and reach interested students, faculty, investors and mentors.
Responsibilities
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Identified emerging trends on social media and incorporated them into the content marketing strategy, resulting in a remarkable 100% increment of Instagram followers within a year
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Produced engaging, pop culture-referenced copies and utilized AI tools and Adobe Creative Cloud to design compelling marketing materials such as teasers, posters, and flyers, significantly boosting our quarterly entrepreneurial event’s visibility and attendance by 40%.
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Maintained a robust social media campaigns reporting system utilizing tools such as Hootsuite to track essential KPIs, and integrated these insights into the subsequent month's content strategy for continuous improvement
Sneak Peek
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