UNIVERSAL PICTURES

Role

Multicultural Marketing Intern

Titles

KungFu Panda 4, Despicable Me, Monkey Man, Argylle, Abigail, Wicked, Despicable ME, Fall Guy

Multicultural Marketing

At the heart of media lies representation, and I'm grateful to have collaborated with a team dedicated to elevating multicultural talent and media voices. Together, we were responsible for engaging across all disciplines of film marketing to identify, refine, develop, and integrate strategies and tactics to enhance and enrich outreach to Latino, Black and Asian American audiences domestically.

Responsibilities

Reported directly to the Vice President and helped manage Multicultural executions within content days, set visits, PA tours, Miami/Atlanta press days, junkets, premieres, special events, local activities, college activations, screenings, etc
Identified relevant influencers, creators, actors and press members and curated outreach lists, face sheets, and tip sheets.
Work closely with 4 Multicultural Marketing Agencies on publicity efforts while also working directly with established press contacts and internal digital and events teams
Created detailed documentation of all Multicultural activities, breaks and tune-ins across every title for internal and filmmaker-facing publicity reports, breaks, coverage, and topline recaps