Koham
Role
Project Manager
Resposibilities
Designing | Marketing | Analytics | Copywriting
Social Media
I led a team of 5 to successfully launch a new vegan, inclusive skincare brand in India from the ground up.
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Curated content calendars, growth strategies, influencer collusions, and outreach activities to increase brand visibility.
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Analyzed competitor performance and social media analytics reports to identify growth opportunities. (Ex. - growing online male interest led to the launch of new products for men)
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Designed and posted topical, pop culture-based content on Instagram, Facebook, X and ran ads.
Copywriting
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Wrote SEO-based content for Koham's website to reaffirm key messaging and deliver brand's unique story
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Ideated and wrote ad content for YouTube, Instagram, and X
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Wrote pop culture based captions and content for reels that have gotten 100k views.
