EDELMAN
Client
HP, MICROSOFT, NISSAN
Industry
Tech & Automobile
Role
Public Relations
Summary
Edelman is the world's largest PR firm, surpassing an income of USD 1 bn. I was honored by the Allwyn Fernandes Scholarship by Edelman India and got the opportunity to work with multinational clients like HP, Microsoft, and Nissan. My work included writing press releases, disseminating them to a roster of around 500 journalists, updating media lists, tracking impressions, drafting coverage reports and decks, and devising media visibility strategies, product launch strategies, and spokesperson opportunities.
Process
Our team conducted extensive surveys across India to analyze the evolving landscape of the gaming industry, revealing key insights such as increased parental acceptance towards gaming, a rise in female gamers, and the growing popularity of gaming in rural areas. The findings were segmented by region—East, West, North, and South India—providing a comprehensive view of the trends. Local press were invited to discuss these insights, leading to a wide dissemination of our findings. A press release was issued, and our spokesperson's quotes were prominently featured in various media outlets, highlighting the dynamic changes in the Indian gaming industry.
Case Study - Gaming Report
As an Account executive, I worked on HP's Gaming Report - 2021. HP is the leader in India’s PC market with a market share of 28.2%. The challenge at hand was to launch a segment of Pavilion Gaming laptops amid the pandemic. To create an ecosystem around gaming, Edelman worked on a Gaming Report, highlighting the trends in the gaming dynamics in India.
Nissan
-
Crafted and distributed three press releases for Nissan, generating over 420 media mentions within one month and significantly boosting awareness for their latest launch.
-
Updated media lists of over 400 journalists to maintain press relations.
-
Developed an internal deck to highlight media mentions, outreach strategies, and metrics for measuring the success of corporate campaigns.
Microsoft
-
Reviewed Microsoft's websites to identify initiatives such as the Inclusion Report and Skill Workshops, then amplified and repurposed these initiatives to create impactful headlines.
-
Crafted compelling press releases and distributed them among the tech media persons.
-
Updated global coverage reports, internal trackers, meeting notes, monthly reviews and other important hygiene documents.