Broadcast Co.
Role
Manager, Digital Marketing & Publicity
Resposibilities
Social Media | Graphic Design | Copywriting | Publicity
Leadership & Strategy
Broadcast Co. is a leading creative strategy agency in India. As the Manager, I worked with a creative team of 4. My main responsibility was to be the face of the company in client meetings, set expectations, and manage deliverables accordingly. I was involved in copywriting for digital and traditional marketing material, devising 360-degree integrated marketing strategies to promote the company and the clients , and
Responsibilities
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Influencer management - Increased 10k followers of 2 verified influencer accounts on Instagram with a positive engagement rate in 4 months by customizing content calendars and media strategies
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Copywriting - Curated content calendars, and wrote scripts for YouTube advertisements, media decks and blogs on content management systems (CMS) for 6 brands in the health and wellness sector
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Media Analytics - Analyzed 8 KPIs of social media campaigns using digital metrics and accordingly tailored strategies for growth for Instagram, LinkedIn and Twitter
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SEO Analytics - Conducted SEO Analysis to increase web traffic (On page elements, Off Page factors, technical aspects, competitive analysis)
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Email Marketing - Design and implement email marketing strategies that drive engagement and revenue.
Sneak Peek
