Raymond James
Role
Marketing Associate (intern)
Responsibilities
Copywriting | Lead Generation | Social Media | CMS & Email
Overview
Raymond James is a global financial services firm that provides advice and strategies to individuals and institutions. The company has been a leader in financial planning since 1962. To support the company's marketing initiatives aimed at attracting new business owners and young entrepreneurs, I was involved in lead generation using ZoomInfo, crafting outreach posts and messages on LinkedIn, and creating SEO-driven copywriting for the website to improve Google search rankings.
Responsibilities
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Collaborated with cross-functional teams to create engaging and consumer-centric educational content, resulting in a 75% increase in post engagement on LinkedIn
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Implemented innovative lead nurturing strategies using ZoomInfo, resulting in a 30% increase in conversion rates and a 50% increase in customer retention
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Conducted comprehensive keyword research using SEMRUSH, Moz, and Google Analytics to identify high-value keywords and improve website ranking on Google by 20%, resulting in a 15% increase in organic traffic