Leadership & Strategy
Neoreach is a leading influencer marketing agency, which has worked with leading companies like Amazon, Airbnb, Nvidia, TLC, The New York Times, TikTok, etc. My team was assigned to work on enhancing the company's visibility and solidifying the brand voice. As the Project Manager, my role was to be the bridge between the company and my team. I worked on creating a coherent brand media kit,devising a rebrand strategy based on combining SEO
Responsibilities
-
Influencer management - Increased 10k followers of 2 verified influencer accounts on Instagram with a positive engagement rate in 4 months by customizing content calendars and media strategies
-
Copywriting - Curated content calendars, and wrote scripts for YouTube advertisements, media decks and blogs on content management systems (CMS) for 6 brands in the health and wellness sector
-
Media Analytics - Analyzed 8 KPIs of social media campaigns using digital metrics and accordingly tailored strategies for growth for Instagram, LinkedIn and Twitter
-
SEO Analytics - Conducted SEO Analysis to increase web traffic (On page elements, Off Page factors, technical aspects, competitive analysis)
-
Email Marketing - Design and implement email marketing strategies that drive engagement and revenue.
Sneak Peek
